Posted on August 18th, 2021 in Tourism & Hospitality

REMINDER: Tourism Relief Fund – Application Now Open

Trolley over the whirlpool rapids in Niagara Falls

On July 12, 2021, the Honourable Mélanie Joly, Minister of Economic Development and Official Languages, launched $500-million in funding for the new Tourism Relief Fund. Eligible organizations can now submit applications to support the tourism sector prepare to welcome back domestic travelers and reposition Canada as a world-class destination.

Eligibility Guidelines
Applicants

Eligible applicants include tourism entities that cater mainly to visitors, such as:

  • businesses;
  • not-for-profit organizations, such as tourism associations; and
  • band councils or other Indigenous organizations and cooperatives.

To be considered eligible for this fund, applicants must meet at least one of the following criteria:

  • Be a key supplier or operator in the visitor experience;
  • Be part of a defined tourism cluster or a tourism dependent community, including supporting downtown cores; or
  • Provide an anchor product or service in a tourism destination.
Acitivites/Projects

Product development: For example, projects that enhance tourism experiences, help tourism businesses adapt to the current environment, modernize their offerings, and encourage the adoption of more environmentally sustainable and inclusive practices.

Destination development: For example, projects that position communities to take advantage of post-pandemic opportunities through strategic planning for medium to long-term investments, as well as supporting destination development prospects in line with objectives set out in the Federal Tourism Growth Strategy.

For more details on eligibility, please refer to the Application guide.

Financial Support

Contributions to businesses will be either:

  • non-repayable contributions up to $100,000 for up to 50 percent of eligible costs; or
  • fully repayable contributions up to $500,000 for up to 75 percent of eligible costs.

*Note: A business cannot receive a combination of a non-repayable and a repayable contribution for the same project.

Not-for-profit organizations and Indigenous entities (not generating profits) will be eligible for non-repayable contributions.  Project contribution amounts would not exceed $500,000. The actual contribution amount will be based on the minimum amount required to carry out the project.